we power passion.
Rolled out the
new MVP at the Leadership Summit
05
Gathered final feedback from the Management Team
04
Requested feedback from investors, board members and trusted external partners
03
Formed a Communications Committee to draft and review mission, vision and positioning statements - factoring in the following:
02
Aligned with key internal stakeholders across the business to gather insight and ideas
01
OUR PROCESS
Our core business strengths
Competitive analysis
Financial implications
The future of the company
Employee motivation
MISSION
VISION
POSITION
A mission statement defines the company's business, its objectives and its approach to reach those objectives.
A vision statement describes the desired future position of the company.
A positioning statement describes what we create, who our target market is, and how we fill a particular need for that target market (i.e. our value proposition to our customers).*
02
WHY IS AN MVP IMPORTANT?
Creates a common north star for employees
Allows us to tell a consistent and compelling story externally
Guides our visual identity and branding
Provides clarity & understanding amongst employees and partners
Serves as a guide for business decision-making and strategic planning (i.e. does this partnership align with our mission & vision?)
WHAT
IS AN
MVP?
MISSION
VISION
POSITION
BACK
MISSION
To provide a leading technology platform that enables our own content portfolio as well as other digital content businesses and creators to thrive by engaging, growing, and monetizing their global audiences through (sports and culture) storytelling and experiences
creators
creators
engaging
engaging
growing
growing
monetizing
monetizing
sports
sports
content
content
digital content businesses
digital content businesses
Interactive
Text (in 12 languages)
Audio
Video (with a focus on short-form)
What content do we distribute with our platform?
X
Advertisers
Sports betting operators
Media companies
Publishers
Owned content brands with a focus on sports and culture
What digital businesses do we serve with our platform?
Influencers
Fans
Athletes
Professional creators
What types of creators do we serve with our platform?
Personalization features (email)
Content creation tools (for automation and contributors)
Interactive experiences
Video experiences
Semantic content recommendations
What products do we offer to engage audiences?
Localization
Promotion manager
Performance marketing engine
Content syndication
SEO
Content distribution
Audience extension
What products do we offer to grow audiences?
Cross-Platform - Web, AMP, App, CTV
Affiliate
Programmatic
Direct demand
Display
Video
What products do we offer to monetize audiences?
Sports Betting
Esports / Gaming
American Sports
Global Football (soccer)
How do we cover sports content?
VISION
To power passionate storytelling through technology.
Voltax Revenue - for the monetization of digital audiences
Voltax Content - for the access to our content library of owned and partner content as well as smart tools for innovative and automated content creation
Voltax Data - for collection, analysis, & optimization of products, experiences and revenue
Voltax Growth - for growing and monetizing digital audiences
Voltax Video - for the management, distribution, experiences and monetization of video content
Voltax Experiences (PKA - Voltax Site) - for creation & management of digital content experiences
What products are included in our technology platform?
POSITION
Minute Media is a global technology and digital content company focused on sports and culture. Our digital video and publishing technology platform enables the creation, distribution, consumption and monetization of authentic stories across multiple formats. In addition to our own content brands, our technology powers a strategic ecosystem of partners including digital content businesses, media companies, betting operators, content creators and advertisers who seek storytelling and innovative solutions. Our experience as a digital content business as well as a deep tech company sets us apart from our content-only and technology-only competitors.
Being a global leader in digital sports & culture has allowed us to establish a strategic ecosystem of partners
and advertisers that’s critical to our platform partners
Our platform has empowered us to build and scale thriving content business
Why is it important for us to own both a technology platform
and sports & culture content brands?
*A positioning statement is internal only and should allow us to align on key business decisions.
global technology and digital content company focused on sports
technology
and culture
Minute Media is a global technology and digital content
company focused on sports and culture. Our digital video
and publishing technology platform enables the creation,
distribution, consumption and monetization of authentic
stories across multiple formats. In addition to our own
content brands, our technology powers a strategic
ecosystem of partners including digital content businesses,
media companies, betting operators, content creators and
advertisers who seek storytelling and innovative solutions.
POSITION
To power passionate storytelling through technology.
VISION
To provide a leading technology platform that enables
our own content portfolio as well as other digital content
businesses and creators to thrive by engaging, growing,
and monetizing their global audiences through (sports
and culture) storytelling and experiences
MISSION
MISSION
To provide a leading technology platform that enables our own content portfolio as well as other digital content businesses and creators to thrive by engaging, growing, and monetizing their global audiences through (sports and culture) storytelling and experiences
VISION
To power passionate storytelling through technology.
POSITION
Minute Media is a global technology and digital content company focused on sports and culture. Our digital video and publishing technology platform enables the creation, distribution, consumption and monetization of authentic stories across multiple formats. In addition to our own content brands, our technology powers a strategic ecosystem of partners including digital content businesses, media companies, betting operators, content creators and advertisers who seek storytelling and innovative solutions.
Interactive
Text (in 12 languages)
Audio
Video (with a focus on short-form)
What content do we distribute with our platform?
Influencers
Fans
Athletes
Professional creators
What types of creators do we serve with our platform?
Retention tools
Semantic content recommendations
Content creation tools
Site experiences
Video experiences
What is our approach to engaging audiences?
Localization
Localization
Performance marketing
Content distribution & syndication
SEO
Demand Extension
Audience extension
What is our approach to growing audiences?
Sports Betting
Esports / Gaming
American Sports
Global Football (soccer)
How do we cover sports content?
Voltax Revenue - for the monetization of digital audiences
Voltax Content - for the access to our content library of owned and partner content as well as smart tools for innovative and automated content creation
Voltax Data - for collection, analysis, & optimization of products, experiences and revenue
Voltax Growth - for growing and monetizing digital audiences
Voltax Video - for the management, distribution, experiences and monetization of video content
Voltax Experiences (PKA - Voltax Site) - for creation & management of digital content experiences
What products are included in our technology platform?
Being a global leader in digital sports & culture has allowed us to establish a strategic ecosystem of partners and advertisers that’s critical to our platform partners
Our platform has empowered us to build and scale a thriving content business
Why is it important for us to own both a technology platform
and sports & culture content brands?
Cross-Platform - Web, AMP, App, CTV
Affiliate
Programmatic
Direct demand
Display
Video
What is our approach to monetizing audiences?
Data capture
Cross-Platform - Web, AMP, App, CTV
Affiliate
Programmatic
Direct demand
Display
Video
What is our approach to monetizing audiences?
Data capture
Retention tools
Semantic content recommendations
Content creation tools
Site experiences
Video experiences
What is our approach to engaging audiences?
Localization
Localization
Performance marketing
Content distribution & syndication
SEO
Demand extension
Audience extension
What is our approach to growing audiences?
Voltax Revenue - for the monetization of digital audiences
Voltax Content - for the access to our content library of owned and partner content as well as smart tools for innovative and automated content creation
Voltax Data - for collection, analysis, & optimization of products, experiences and revenue
Voltax Growth - for growing and monetizing digital audiences
Voltax Video - for the management, distribution, experiences and monetization of video content
Voltax Experiences (PKA - Voltax Site) - for creation & management of digital content experiences
Voltax is our proprietary technology platform that powers the growth of digital content businesses and creators through engagement, growth and monetization.
what makes an mvp?
Rolled out the new MVP at the Leadership Summit
05
Gathered final feedback from the Management Team
04
Requested feedback from investors, board members and trusted external partners
03
Formed a Communications Committee to draft and review mission, vision and positioning statements - factoring in the following:
02
Aligned with key internal stakeholders across the business to gather insight and ideas
01
OUR PROCESS
Our core business strengths
Competitive analysis
Financial implications
The future of the company
Employee motivation
MISSION
VISION
POSITION
A mission statement defines the company's business, its objectives and its approach to reach those objectives.
A vision statement describes the desired future position of the company.
A positioning statement describes what we create, who our target market is, and how we fill a particular need for that target market (i.e. our value proposition to our customers).*
02
WHY IS AN MVP
IMPORTANT?
Creates a common north star for employees
Allows us to tell a consistent and compelling story externally
Guides our visual identity and branding
Provides clarity & understanding amongst employees and partners
Serves as a guide for business decision-making and strategic planning (i.e. does this partnership align with our mission & vision?)
WHAT IS AN MVP?
MISSION
VISION
POSITION
BACK
MISSION
To provide a leading technology platform that enables our own content portfolio as well as other digital content businesses and creators to thrive by engaging, growing, and monetizing their global audiences through (sports and culture) storytelling and experiences
creators
creators
engaging
engaging
growing
growing
monetizing
monetizing
sports
sports
content
content
digital content businesses
digital content businesses
Interactive
Text (in 12 languages)
Audio
Video (with a focus on short-form)
What content do we distribute with our platform?
X
Advertisers
Sports betting operators
Media companies
Publishers
Owned content brands with a focus on sports and culture
What digital businesses do we serve with our platform?
Influencers
Fans
Athletes
Professional creators
What types of creators do we serve with our platform?
Personalization features (email)
Content creation tools (for automation and contributors)
Interactive experiences
Video experiences
Semantic content recommendations
What products do we offer to engage audiences?
Localization
Promotion manager
Performance marketing engine
Content syndication
SEO
Content distribution
Audience extension
What products do we offer to grow audiences?
Cross-Platform - Web, AMP, App, CTV
Affiliate
Programmatic
Direct demand
Display
Video
What products do we offer to monetize audiences?
Sports Betting
Esports / Gaming
American Sports
Global Football (soccer)
How do we cover sports content?
VISION
To power passionate storytelling through technology.
Voltax Revenue - for the monetization of digital audiences
Voltax Content - for the access to our content library of owned and partner content as well as smart tools for innovative and automated content creation
Voltax Data - for collection, analysis, & optimization of products, experiences and revenue
Voltax Growth - for growing and monetizing digital audiences
Voltax Video - for the management, distribution, experiences and monetization of video content
Voltax Experiences (PKA - Voltax Site) - for creation & management of digital content experiences
What products are included in our technology platform?
POSITION
Minute Media is a global technology and digital content company focused on sports and culture. Our digital video and publishing technology platform enables the creation, distribution, consumption and monetization of authentic stories across multiple formats. In addition to our own content brands, our technology powers a strategic ecosystem of partners including digital content businesses, media companies, betting operators, content creators and advertisers who seek storytelling and innovative solutions. Our experience as a digital content business as well as a deep tech company sets us apart from our content-only and technology-only competitors.
Being a global leader in digital sports & culture has allowed us to establish a strategic ecosystem of partners
and advertisers that’s critical to our platform partners
Our platform has empowered us to build and scale thriving content business
Why is it important for us to own both a technology platform
and sports & culture content brands?
*A positioning statement is internal only and should allow us to align on key business decisions.
global technology and digital content company focused on sports
technology
and culture
what makes an mvp?
return
back
what makes an mvp?
Our Process
What is an MVP?
Why is it important?